Become a Dealer

Thank you for your interest in becoming a Wellcraft Dealer.

Since 1955, the Wellcraft name has stood for innovation, quality and reliability. These core values are found in an American icon designed by fishermen who require the best product every time they leave the dock. Whether your customers are looking for an escape machine to get to the open ocean, bays, great lakes or inland waterways the adventure begins on a Wellcraft.

Wellcraft gives your dealership the opportunity to sell a full range of boats for all types of fishermen and their families. Wellcraft will bring diverse customers through your doors through a line-up that delivers everything from their needs, desires, and personal style.

Wellcraft is supported by the strength of Group Beneteau. Groupe Beneteau has been a leader in the marine industry for over 130 years! This length of continuous business gives us a unique perspective on what it means to be a long term partner. We are looking for partners that want to grow our mutual business for the long term, through the good times and challenging ones.

Wellcraft continues to develop new, innovative products and also offers the latest in tools to assist you in growing and managing your business.


If you would like to take the next step in becoming a dealer please fill out the following questionnaire so that one of our dealer development team members can work with you.

Continue to Application

Wellcraft continues to develop new innovative products and also offers the latest in tools to assist you in growing and managing your business. These are some of the services and features offered in our Dealer Portal:

  • Online boat order tracking
  • Warranty registration
  • Warranty claim processing
  • Parts ordering
  • Inventory management
  • Advertising and media vault
  • Lead management system
  • Online training center
  • Best in class dealer service support
  • Annual demo programs
  • Ad and show dollar program
  • Aggressive financial programs with multiple wholesale lenders
  • 21 sales managers globally to support your business